Develop and implement digital marketing strategies to promote IT products and services.
Manage and oversee all digital marketing campaigns, including email, social media, and display advertising.
Analyze data and metrics to evaluate campaign performance and make necessary adjustments.
Collaborate with the IT team to ensure marketing efforts align with product development and release schedules.
Stay up-to-date on the latest digital marketing trends and technologies to optimize campaigns.
Monitor and manage the company's online reputation through social media and review platforms.
Create and manage content for the company website and blog to attract and engage customers.
Work with external vendors and agencies to execute digital marketing initiatives.
Bachelor's degree in Marketing, Communications, or related field.
Proven work experience as a Digital Marketing Manager in the IT industry.
Strong understanding of SEO, SEM, and social media marketing.
Excellent analytical and project management skills.
Proficiency in Google Analytics, CRM software, and marketing automation tools.
Ability to work effectively in a fast-paced, deadline-driven environment.
Strong communication and interpersonal skills.
Creative thinking and problem-solving abilities.
