About AiSensy
AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani Group, Delhi Transport Corporation, Yakult, Godrej Group, Aditya Birla Group, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, Physics Wallah, and Cosco grow their revenues via WhatsApp.
Enabling 210,000+ Businesses with WhatsApp Engagement & Marketing
800 Crores+ WhatsApp Messages done between Businesses and Users via AiSensy per year
Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors
Role Overview
We are looking for a Performance Marketing Manager who thrives in a fast-paced environment and is obsessed with driving measurable business growth through paid acquisition.
You will play a key role in planning, executing, and optimizing performance-driven campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms. Your work will directly impact lead generation, pipeline growth, customer acquisition, and revenue growth efforts.
This is a highly analytical, execution-heavy role suited for marketers who love data, experimentation, conversion optimization, and crafting high-performing user journeys.
Key Responsibilities
Campaign Strategy & Execution
Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital channels.
Own the end-to-end performance of campaigns — from strategy to optimization — with a strong focus on:
CPL
CAC
SQL generation
Demo bookings
ROAS
Revenue contribution
Manage campaign budgets, bidding strategies, targeting, audience segmentation, and performance optimization.
Channel Management & Optimization
Continuously optimize paid campaigns through:
Keyword planning
Audience targeting
Ad copywriting
Creative experimentation
Retargeting strategies
A/B testing
Utilize a mix of paid media, retargeting, display advertising, and conversion-focused acquisition strategies to drive high-quality leads and pipeline growth.
Funnel & Landing Page Optimization
Build and optimize full-funnel marketing journeys — from first click to conversion.
Design, test, and iterate high-converting landing pages using no-code tools like:
Unbounce
Webflow
Swipe Pages
Improve conversion rates through:
CTA optimization
Funnel analysis
User behavior insights
CRO experiments
Analytics & Reporting
Analyze campaign and funnel performance using tools like:
GA4
Google Tag Manager (GTM)
Looker Studio
Hotjar
CRM attribution tools
Generate weekly/monthly reports and dashboards to track:
CAC
CPL
CTR
SQL quality
Conversion rates
Revenue impact
Ensure accurate tracking, attribution, and reporting across all acquisition channels.
Cross-Functional Collaboration
Work closely with:
Design teams for creatives
Content teams for messaging
Product marketing for positioning
Sales teams for lead quality and pipeline insights
Coordinate with external agencies and partners to execute integrated marketing campaigns.
Trend Spotting & Innovation
Stay updated with the latest:
Performance marketing trends
Platform updates
Algorithm changes
Growth tools
Industry best practices
Continuously experiment with new acquisition channels, ad formats, and growth opportunities to improve marketing efficiency and scale.
Key Qualifications & Skills
Experience
4–6 years of hands-on experience managing paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Prior experience in B2B SaaS or lead generation-focused companies preferred.
Budget Management
Proven track record of managing monthly ad spends of ₹10 Lakhs+.
Copywriting & Messaging
Strong command over ad copywriting and conversion-focused messaging.
Landing Page Expertise
Hands-on experience building and optimizing landing pages using no-code tools like Unbounce, Webflow, or Swipe Pages.
Analytics & Tracking
Strong analytical mindset with expertise in:
GA4
GTM
Looker Studio
Conversion tracking
Attribution models
Funnel analytics
Testing & Optimization
Experience with:
A/B testing
Funnel optimization
CRO
Data-driven experimentation
Customer Journey Understanding
Strong understanding of:
Digital buyer journeys
Attribution
Retargeting
Conversion psychology
B2B SaaS lead generation funnels
What We Offer
A high-impact role in a fast-growing, venture-backed SaaS startup
Ownership of multi-channel performance marketing efforts
Competitive compensation + performance-based bonuses
A culture that encourages creativity, experimentation, and fast execution
Learning opportunities and direct exposure to growth strategies that scale across thousands of businesses
If you're performance-obsessed, analytical, and passionate about scaling campaigns that deliver measurable business impact we'd love to hear from you.
