To explore the current landscape of personalized marketing strategies at Tata CLiQ.
To analyze the impact of AI-driven personalized marketing on customer engagement and retention.
To identify challenges and opportunities in implementing personalized marketing strategies at Tata CLiQ.
To recommend best practices for leveraging AI in personalized marketing at Tata CLiQ.
Conduct a literature review on personalized marketing and AI in the context of e-commerce.
Analyze the current personalized marketing strategies employed by Tata CLiQ.
Collect data on customer engagement and retention metrics before and after implementing AI-driven personalized marketing.
Interview key stakeholders at Tata CLiQ to understand challenges and opportunities in implementing personalized marketing strategies.
Develop recommendations for Tata CLiQ based on the findings of the research.
