A Study on Consumer Buying Behaviour Towards Online Food Service Platforms

To analyze the factors influencing consumer buying behaviour towards online food service platforms.

To understand the impact of marketing and advertising strategies on consumer decision making process.

To identify the preferences and satisfaction levels of consumers using online food service platforms.

To explore the relationship between consumer demographics and their online food service platform usage.

Conduct literature review on consumer buying behaviour and online food service platforms.

Design a research methodology to collect data from target consumers.

Analyze the collected data using appropriate statistical tools.

Prepare a report outlining the findings and implications for marketing management strategies in the online food service industry.