To analyze the marketing and advertising strategies employed by electronic retailers in India across different channels - general trade, modern trade, and e-commerce.
To compare the effectiveness of these strategies in driving sales and brand recognition in the electronics retail sector.
To identify the key differences and similarities in consumer behavior and preferences across the different retail channels in the Indian electronics market.
Conduct a literature review on the role of marketing and advertising in the electronics retail sector.
Collect data on marketing and advertising strategies used by electronic retailers in general trade, modern trade, and e-commerce channels in India.
Analyze the data to identify trends and patterns in consumer behavior and preferences.
Compare the effectiveness of marketing and advertising strategies in driving sales and brand recognition across the different retail channels.
Present findings and recommendations for electronic retailers looking to optimize their marketing and advertising strategies in the Indian market.
