To analyze the key functions and daily activities performed by a counter sales executive in retail and service environments. 2. To explore the importance of customer interaction and communication skills in enhancing sales performance and customer satisfaction. 3. To understand the strategies used by counter sales executives to manage inventory, process sales transactions, and handle customer inquiries effectively. 4. To examine the challenges faced by counter sales executives and identify best practices to overcome them. 5. To assess the impact of technology and digital tools on the efficiency and productivity of counter sales operations. 6. To develop an understanding of the sales cycle from greeting customers to closing sales and follow-up.
Conduct observational research by visiting retail or service counters to record the role and responsibilities of sales executives. 2. Interview at least two counter sales executives to gather firsthand insights into their daily challenges and techniques for customer engagement. 3. Prepare a detailed report outlining the skills, knowledge, and attributes essential for a counter sales executive. 4. Analyze how technology such as Point of Sale (POS) systems and customer relationship management software assists in daily operations. 5. Simulate a sales interaction scenario to practice communication and problem-solving skills relevant to the role. 6. Compile a summary of findings and recommendations on how counter sales executives can improve sales performance and customer satisfaction.
