A Study on boosting consumer engagement through Instagram reel marketing

To analyze the effectiveness of Instagram Reel marketing in engaging consumers.

To identify the factors that influence consumer engagement on Instagram Reels.

To evaluate the impact of Instagram Reel marketing on brand awareness and purchase intent.

To develop recommendations for marketers to enhance consumer engagement through Instagram Reel marketing strategies.

Conduct a literature review on digital marketing, Instagram marketing, and consumer engagement.

Analyze the usage of Instagram Reels by popular brands and influencers to engage consumers.

Design and distribute surveys to gather data on consumer preferences and engagement with Instagram Reels.

Analyze the survey data and draw conclusions on the effectiveness of Instagram Reel marketing.

Develop recommendations for marketers based on the research findings to improve consumer engagement through Instagram Reel marketing.