
To study the types of products and services offered by insurance companies.
To determine reason behind opting for insurance products.
To reveal the preferences, needs, perception of the customers regarding life insurance products In India.
To understand whether the existing products are really satisfying customer needs.
To determine customers perception and expectation on Life insurance products.
Identify the working and living condition of customers.
Verify customer awareness towards various life insurance schemes Analyzing the problems on why there is a hesitation among public in buying of Life insurance policies.