A study on Croma - India’s Leading Consumer Electronics Retail Chain
Plag ProRetail ManagementProject Objectives:
The project aims to analyze Croma’s retail management strategies, including
Consumer electronics retail operations and expansion Store operations, inventory management, and vendor partnerships Pricing, promotions, and seasonal sales strategies Customer engagement and digital transformation Supply chain efficiency and last-mile delivery solutions
Project Tasks:
Understanding key aspects of consumer electronics retail operations A group presentation by students at the end of the project Submission of a project report for review by the mentor
Educational Qualifications
B.ScB.ComBBAM.ComMBA
Required Skills
Sales StrategyOperations ManagementSupply Chain ManagementInventory ManagementVendor ManagementPricing Strategy & Cost ComparisonLast-Mile Delivery Solutions
