A STUDY ON CUSTOMER ADOPTION OF MOBILE BANKING
Tinymart Global Private LimitedMarketing & Sales ManagementProject Objectives:
To understand the factors influencing customers' adoption of mobile banking services.
To analyze the effectiveness of marketing and advertising strategies in promoting mobile banking services.
To identify the preferences and behaviors of customers towards mobile banking.
Project Tasks:
Conduct a literature review on customer adoption of mobile banking and relevant marketing and advertising theories.
Design a survey questionnaire to collect data on customers' perceptions, attitudes, and behaviors towards mobile banking.
Analyze the survey results to identify key factors affecting customer adoption of mobile banking.
Evaluate the marketing and advertising strategies used by mobile banking providers and their impact on customer adoption.
Present findings and recommendations for improving marketing and advertising strategies to increase customer adoption of mobile banking services.
