To analyze the current digital marketing strategies being employed by BYJU’S – The Learning App for customer acquisition and retention.
To identify areas of improvement in the existing digital marketing strategies to enhance customer acquisition and retention.
To recommend effective digital marketing strategies for BYJU’S – The Learning App based on the analysis and findings.
Conduct a thorough literature review on digital marketing strategies for customer acquisition and retention.
Analyze the current digital marketing strategies being used by BYJU’S – The Learning App through a case study approach.
Identify key strengths and weaknesses in BYJU’S current digital marketing strategies.
Develop recommendations for enhancing customer acquisition and retention through digital marketing strategies for BYJU’S – The Learning App.
