This study will help in understanding customer needs, preferences and their expectations on services rendered from banks.
Customer retention reduces the marketing cost of the bank.
Retaining of customers starts with smooth onboarding, servicing them to make them delight and improving customer stickiness to the Bank.
Retained customers will give more word of mouths.
Retained customers will welcome new products thereby giving scope for better cross-selling.
Retained/existing customers are more forgiving so that the working environment will be healthy.
Datasets will contain only numeric input variables due to confidentiality.
Axis bank has been selected as a sample. This can be applied to all banks worldwide.
Identify the working and living condition of customers.
Verify customer satisfaction towards services given by banks.
Analyzer problems involved in banking transactions Suggesting suitable remedies to improve service.
