To understand the importance of SEO in digital marketing and advertising
To learn how to optimize website content for search engines to improve visibility and ranking
To analyze the impact of implementing SEO strategies on website traffic and user engagement
To identify the most effective SEO techniques for increasing website traffic
Conduct a literature review on the role of SEO in digital marketing and advertising
Audit a website to identify areas for improvement in SEO practices
Develop and implement a plan for optimizing website content for search engines
Monitor and analyze the impact of the implemented SEO strategies on website traffic
Present findings and recommendations for future SEO efforts.
