To analyze the current Google Ads campaigns for lead generation at Zomato.
To identify key strategies and tactics used by Zomato for successful lead generation through Google Ads campaigns.
To assess the effectiveness of these campaigns in generating high-quality leads for Zomato.
To provide recommendations for optimizing and improving Google Ads campaigns for lead generation at Zomato.
Conduct a literature review on lead generation strategies in digital marketing.
Analyze the existing Google Ads campaigns for lead generation at Zomato.
Interview digital marketing experts at Zomato to gather insights on their strategies and tactics.
Evaluate the performance of the Google Ads campaigns in terms of lead quality and quantity.
Develop recommendations for optimizing and improving the Google Ads campaigns for lead generation at Zomato.
