A Study on the Formulation of Digital Marketing Strategies to Promote Healthcare

To evaluate the effectiveness of existing digital marketing strategies in healthcare.

To identify the digital needs and preferences of healthcare consumers.

To see the recent trends of digital marketing in healthcare care

To have effective marketing strategies hence promoting and enhancing business.

To observe the current strategy used in the hospital.

To have interviews, feedback from patients and staff based on the awareness about the services of the hospital.

Research based on swot analysis and gap analysis.

Recommendations and suggestions for effective use of digital marketing platforms so that it can be accessed by people hence promoting the organisation.