Design a system that monitors online brand reputation in real-time, detecting crises and negative mentions. Students will implement AI algorithms to track trends, measure sentiment, and alert brand managers proactively.
Collect social media, forum, and blog data mentioning the brand.
Implement AI models to detect negative or potentially damaging mentions.
Develop real-time alert notifications for brand managers.
Create a dashboard to monitor reputation trends and engagement.
Test alert accuracy and reduce false positives using iterative improvement.
Document system architecture, AI models, and usage guidelines for managers.
