AI-Powered Customer Feedback Analysis for Brand Improvement Strategies
NTPL Digital Private Limited Digital Marketing & Brand AnalyticsProject Objectives:
Develop a system that analyzes customer feedback from multiple channels to identify brand strengths, weaknesses, and improvement opportunities.
Project Tasks:
Collect feedback from surveys, social media, and review platforms.
Preprocess data and perform sentiment and thematic analysis.
Build dashboards highlighting positive and negative brand factors.
Recommend actionable improvements for brand strategy, marketing, or product development.
Test analysis accuracy and compare AI results with manual evaluation.
Document data collection, analytics methods, and recommendation reports.
Educational Qualifications
B.TechB.EBCAMCA
Required Skills
Machine Learning For Text ClassificationData Cleaning & PreprocessingSpeech Synthesis & Natural Language Processing (Nlp)Data Visualization & Dashboard ToolsPython (Pandas, Scikit-Learn, Nlp Libraries)
