To examine the various sales promotion and advertising strategies employed by companies in India as part of their customer relationship management (CRM) practices.
To evaluate the effectiveness of these strategies in building customer loyalty and increasing sales in the Indian market.
To identify the key factors that contribute to the successful implementation of sales promotion and advertising campaigns within CRM practices.
Conduct a literature review on sales promotion, advertising, and CRM practices in the context of the Indian market.
Collect and analyze data on the sales promotion and advertising strategies used by companies in India through case studies and surveys.
Evaluate the impact of these strategies on customer satisfaction, loyalty, and sales performance.
Identify best practices and recommendations for companies looking to improve their CRM strategies through sales promotion and advertising.
