To analyze the level of consumer knowledge about digital marketing in the healthcare sector.
To assess consumer attitudes towards digital marketing strategies used by healthcare organizations.
To investigate consumer practices related to engaging with digital marketing content in the healthcare sector.
To identify the impact of digital marketing on consumer behavior in the healthcare industry.
Conduct a literature review on consumer knowledge, attitudes, and practices towards digital marketing in the healthcare sector.
Design a survey questionnaire to gather data on consumer perceptions of digital marketing in healthcare.
Collect and analyze survey data to determine consumer knowledge, attitudes, and practices towards digital marketing.
Present findings and implications for healthcare marketers to improve digital marketing strategies.
