To evaluate the current investment preferences and behavior of customers towards life insurance products offered by ICICI Prudential Life Insurance Company.
To identify key factors influencing customer investment decisions and choices.
To provide recommendations on how ICICI Prudential Life Insurance Company can better align their products and services with customer needs and preferences.
Conduct a literature review on customer behavior and investment preferences in the insurance industry.
Design and administer surveys or interviews to gather data on customer preferences and behavior.
Analyze collected data using appropriate statistical techniques.
Prepare a report outlining key findings and recommendations for ICICI Prudential Life Insurance Company based on the analysis.
