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Connecting companies with
the brilliant minds
in campuses

Call: 08040138089 / 9599821232

Email: info@qollabb.com

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Analyzing and Improving Brand Strategy for a Consumer Goods Company

The MinimalistConsumer Goods
LocationRemote
#HiringActivily
#TopOpportunity

Project Objectives:

To analyze the impact of brand consistency on customer trust and recognition.

To evaluate the effectiveness of emotional branding in influencing consumer decisions.

To assess the role of digital platforms in shaping brand identity and engagement.

To examine how pricing strategies affect brand perception in the consumer goods market.

To identify gaps in the current brand communication strategy.

To evaluate the role of customer experience in strengthening brand loyalty.

To study the effectiveness of brand storytelling in connecting with target audiences.

To design a brand revitalization strategy to improve market positioning.

Project Tasks:

Conduct brand audits to evaluate consistency across all communication channels.

Analyze customer journey and touchpoints to identify experience gaps.

Study emotional appeal and storytelling elements used in branding campaigns.

Evaluate pricing and its alignment with brand positioning.

Identify weaknesses in current advertising and promotional strategies.

Perform sentiment analysis using customer reviews and feedback.

Develop creative branding concepts (campaign ideas, themes, storytelling angles).

Prepare a brand revitalization plan with measurable outcomes and timelines.

Educational Qualifications

BBAMBAPGDM

Required Skills

Brand Strategy DevelopmentSocial Media Consumer Behavior AnalysisDigital Marketing & Social Media PromotionMarket Research & Sentiment AnalysisCreative Campaign Design