To understand consumer behavior and preferences in the target market.
To identify key trends and patterns that influence purchasing decisions.
To develop recommendations for improving marketing strategies based on consumer insights.
Conduct a literature review on consumer behavior theories and models.
Design and distribute surveys or questionnaires to gather data on consumer preferences.
Analyze survey results and identify key trends and patterns.
Collaborate with marketing team to develop recommendations for improving marketing strategies based on consumer insights.
Present findings and recommendations to the marketing team and other stakeholders.
