Analyzing the Customer Feedback Loop — How Brands Capture, Analyze, and Act on Customer Voice

Study how brands collect and use customer feedback to improve products and services.

Visit stores or online platforms to see how feedback is captured (surveys, reviews, social media).

Conduct 5–10 consumer interviews.

Analyze secondary data (brand case studies, industry reports).

Output: Provide a case study on how one brand turned feedback into action, and suggest gaps or improvements.

Case examples: Swiggy customer feedback system, Zomato ratings, Amazon reviews, local retailers.