
To assess the impact of various sales techniques on customer engagement.
To identify the most effective sales strategies for increasing customer conversion rates.
To evaluate the role of rapport building, product knowledge, and communication skills in successful sales interactions.
Conduct a literature review on the latest research and trends in sales techniques and customer engagement.
Develop a survey questionnaire to gather feedback from customers on their preferences and experiences with different sales approaches.
Analyze the data collected to identify patterns and correlations between sales techniques and customer engagement.
Make recommendations for improving sales strategies based on the findings of the study.