Brand Awareness Measurement System Using AI-Based Social Listening Techniques
NTPL Digital Private Limited Digital Marketing & Social Media AnalyticsProject Objectives:
Design a system that measures brand awareness by analyzing social media, blogs, and news articles, using AI for topic and trend identification.
Project Tasks:
Collect brand mentions from social media and online platforms.
Use NLP models to extract keywords, hashtags, and topics.
Measure engagement levels, reach, and trending topics.
Build dashboards to visualize brand awareness trends over time.
Provide recommendations for improving visibility and engagement.
Document methodology, AI models, and data visualization outcomes.
Educational Qualifications
B.TechB.EBCAMCA
Required Skills
Data Visualization & Dashboard Development (Hr Analytics, Kpi Tracking)Social Media Data Analysis & Metadata ProcessingSpeech Synthesis & Natural Language Processing (Nlp)Machine Learning For Topic ModelingPython & Analytics Libraries
