Cloud-Based Digital Marketing Analytics System for Campaign Performance Analysis
PinsoutCloud AnalyticsProject Objectives:
This project aims to develop a cloud-based analytics system that evaluates digital marketing campaign data to measure performance, audience engagement, and return on investment using scalable cloud infrastructure.
Project Tasks:
Study digital marketing platforms and analytics metrics Design cloud-hosted databases for campaign data Implement data collection modules for ad performance Apply analytics to evaluate campaign effectiveness Generate performance comparison reports Develop interactive dashboards Secure marketing data access Test system scalability Deploy and document system results
Educational Qualifications
B.TechB.EBCAMCA
Required Skills
Data Analytics & Visualization (Power Bi, Tableau, Google Data Studio)Cloud Computing & Data Storage (Aws, Azure, Gcp – Data Lakes, Storage, Compute)Marketing Metrics & Kpis Understanding (Ctr, Roi, Conversion Rate, Campaign Performance)Programming & Etl Skills (Python, Sql, Data Pipelines For Marketing Data)Machine Learning & Predictive Analytics (Customer Segmentation, Trend Forecasting, Churn Prediction)
