Apply sales techniques and negotiation skills to develop and execute a targeted sales strategy aimed at increasing client acquisition and revenue.
Demonstrate the ability to analyze market segments, identify potential customers, and tailor sales pitches to meet diverse client needs and pain points.
Utilize CRM tools and data analysis to track sales performance, forecast sales outcomes, and optimize lead management processes.
Develop professional communication, presentation, and relationship-building skills necessary for successful client engagement and retention.
Make informed decisions under realistic constraints such as competition, pricing pressures, and client objections while adapting sales approaches accordingly.
Synthesize academic knowledge of sales principles, customer behavior, and business ethics in practical, real-world sales scenarios.
Showcase project management skills by planning, documenting, and reporting on the sales campaign lifecycle, including strategy formulation, execution, and post-campaign analysis.
Conduct market research to segment a provided list of leads into high-potential and low-potential client categories using demographic and behavioral data.
Design a detailed sales strategy that includes value proposition development, pricing approaches, and specific tactics for initial contact and follow-up.
Create tailored sales presentations and pitches for two distinct client profiles, incorporating techniques to overcome typical sales objections.
Simulate sales calls or meetings (role-play or recorded video) showcasing negotiation and closing skills and adapting communication style based on client feedback.
Use a CRM tool (or spreadsheet if unavailable) to log client interactions, track sales pipeline progress, and analyze conversion rates.
Prepare a comprehensive sales report summarizing the strategy implemented, client responses, sales results, lessons learned, and recommendations for scaling the strategy.
Present findings and recommendations to a panel (classmates/instructor) to demonstrate persuasive communication and professional business etiquette.
