Consumer buying behavior and brand loyalty: A study of Cadbury Dairy milk in the Indian FMCG sector
Tinymart Global Private LimitedMarketing & Sales ManagementProject Objectives:
To analyze the factors influencing consumer buying behavior towards Cadbury Dairy Milk in the Indian market.
To examine the relationship between brand loyalty and consumer preferences for Cadbury Dairy Milk.
To explore the effectiveness of marketing and advertising strategies in enhancing brand loyalty for Cadbury Dairy Milk in the Indian FMCG sector.
Project Tasks:
Conduct a literature review on consumer buying behavior, brand loyalty, and marketing strategies in the FMCG sector.
Design a research methodology to collect data on consumer preferences and brand loyalty towards Cadbury Dairy Milk.
Analyze the data collected and draw conclusions on the factors influencing consumer buying behavior and brand loyalty for Cadbury Dairy Milk in the Indian market.
Evaluate the effectiveness of marketing and advertising strategies employed by Cadbury Dairy Milk to enhance brand loyalty among consumers.
Present findings and recommendations for improving brand loyalty and consumer engagement for Cadbury Dairy Milk in the Indian FMCG sector.
