To examine the level of awareness among customers regarding life insurance products in the finance sector.
To analyze the factors influencing customers' perception towards life insurance, such as trust in the financial institution, perceived benefits, and understanding of policy terms.
To assess the impact of customer awareness and perception on their purchasing behavior and decision-making process in choosing a life insurance policy.
To provide recommendations for financial management professionals on how to improve customer education and communication strategies to enhance awareness and perception towards life insurance.
Conduct a literature review on customer awareness and perception towards life insurance in the finance sector.
Design a questionnaire or interview guide to collect data from customers about their awareness and perception towards life insurance.
Collect and analyze the data collected from customers to evaluate their awareness and perception towards life insurance.
Prepare a research report outlining the findings, conclusions, and recommendations for financial management professionals based on the study results.
