Customer Booking Behavior Analysis & Revenue Forecasting for a Hotel Chain A Case Study on - Oyo Rooms
Adhiita Consultancy ServicesHospitality ManagementProject Objectives:
To analyze the booking behavior patterns of customers for a hotel chain based on historical data.
To forecast revenue for the hotel chain using the analyzed booking behavior data.
To identify key factors influencing customer booking behavior and revenue generation.
Project Tasks:
Collect and clean historical data on customer bookings for the hotel chain.
Conduct exploratory data analysis to identify trends and patterns in customer booking behavior.
Build predictive models to forecast revenue based on booking behavior data.
Analyze the impact of various factors such as seasonality, pricing, and promotions on booking behavior and revenue.
Present findings and recommendations for improving revenue generation through targeted marketing strategies.
Educational Qualifications
B.TechB.ScB.ComBBAMBAPGDM
Required Skills
Predictive Modeling & Machine LearningBooking Behavior AnalysisRevenue Forecasting TechniquesData Cleaning & Exploratory Data Analysis (Eda)Marketing Strategy Based On Data Insights
