Customer Lifetime Value (CLV) A Case Study on - Me n Moms
Adhiita Consultancy ServicesMarketing & Sales ManagementProject Objectives:
To calculate and analyze the Customer Lifetime Value (CLV) for Me n Moms based on historical data.
To identify key factors influencing CLV for Me n Moms customers.
To provide recommendations for improving CLV and customer retention strategies for Me n Moms.
Project Tasks:
Collect and analyze historical customer data, including purchase history, frequency, and monetary value.
Calculate CLV for Me n Moms customers using appropriate models and metrics.
Identify key factors influencing CLV, such as customer demographics, purchase behavior, and satisfaction levels.
Analyze the relationship between CLV and customer retention for Me n Moms.
Provide recommendations for improving CLV and customer retention strategies based on the findings.
Educational Qualifications
B.ComBBAMBAB.APGDM
Required Skills
Market ResearchData AnalysisData CollectionCustomer BehaviorCustomer Relationship Management
