To analyze the concept of Customer Lifetime Value (CLV) and its importance in the field of business analytics.
To understand how CLV can help businesses make strategic decisions related to customer acquisition and retention.
To examine the case of Make my Trip, a leading online travel company, and calculate the CLV of its customers.
To evaluate how Make my Trip can improve its financial performance by utilizing CLV metrics in its business operations.
Conduct a literature review on the topic of Customer Lifetime Value (CLV) and its applications in business analytics.
Analyze the financial data of Make my Trip and identify key metrics related to customer acquisition, retention, and profitability.
Calculate the CLV of customers for Make my Trip using appropriate methodologies and tools.
Develop recommendations for Make my Trip on how to incorporate CLV insights into its business strategy for optimizing financial performance.
