Customer Lifetime Value (CLV): A Case Study on Starbucks
Adhiita Consultancy ServicesBusiness AnalyticsProject Objectives:
To study the concept of Customer Lifetime Value (CLV) in the context of the coffee industry.
To analyze the financial implications of CLV for Starbucks.
To identify key factors affecting CLV for Starbucks customers.
To assess the effectiveness of Starbucks’ customer retention strategies in maximizing CLV.
To provide recommendations for improving CLV management at Starbucks.
Project Tasks:
Conduct a literature review on CLV and its significance in business analytics.
Collect and analyze financial data related to Starbucks’ customer base.
Identify and analyze key variables impacting CLV for Starbucks customers.
Evaluate the effectiveness of Starbucks’ current customer retention strategies.
Develop recommendations for improving CLV management at Starbucks based on the findings of the analysis.
