Customer Satisfaction Analysis in Wedding Event Management Services
Tenacious TechiesEvent ManagementProject Objectives:
To evaluate customer satisfaction levels in wedding event management services by analyzing service quality, customization, vendor coordination, and post-event feedback to recommend improvements in client experience.
Project Tasks:
Study service quality dimensions (SERVQUAL).
Conduct survey among wedding clients.
Analyze customization options offered.
Evaluate vendor coordination efficiency.
Measure timeliness and professionalism.
Identify service gaps.
Study complaint handling processes.
Compare pricing vs. perceived value.
Suggest customer retention strategies.
Prepare analytical report with charts.
Educational Qualifications
BBAMBAPGDM
Required Skills
Survey Design & Data AnalysisCustomer Satisfaction MetricsStrategic Recommendation & Reporting SkillsService Quality Analysis (Servqual Model)Business & Pricing Evaluation
