To design a customer feedback analytics system that collects, processes, and analyzes survey responses to measure satisfaction levels. The project aims to identify service gaps, improve customer retention strategies, and support data-driven decision-making in business operations.
Design digital survey forms using Google Forms or web forms.
Collect structured customer feedback data.
Clean and preprocess survey datasets.
Calculate customer satisfaction index (CSI).
Perform sentiment and keyword analysis on open-ended responses.
Use statistical methods to measure satisfaction trends.
Create interactive dashboards using Power BI or Tableau.
Identify key drivers affecting customer satisfaction.
Segment customers based on satisfaction levels.
Provide retention strategy recommendations.
Compare satisfaction levels across demographics.
Prepare a structured market research analysis report.
