Goal of the Project 1) Understand and apply the Lean Startup methodology in building scalable digital ventures.
Develop a framework for validating business ideas quickly with minimal resources.
Explore strategies for rapid experimentation, MVP (Minimum Viable Product) development, and pivoting based on market feedback.
Identify key challenges digital startups face in implementing lean principles and propose solutions.
Enable students to analyze and develop a lean business model for digital ventures.
Teach practical methods to reduce waste, optimize resources, and accelerate growth in startups.
Provide a structured approach for testing assumptions, refining business ideas, and achieving product-market fit.
Deliver actionable strategies for startups to scale efficiently with limited investment.
Market Research – Identify emerging trends and customer needs in digital ventures.
Lean Startup Principles Study – Understand core concepts like MVP, pivoting, and validated learning.
Problem-Solution Fit Analysis – Define a business problem and develop a hypothesis for solving it.
Customer Validation – Conduct surveys or interviews to gather real-world feedback.
MVP Development – Design a simple prototype or landing page to test the idea.
Experimentation & Testing – Use A/B testing, analytics, and early adopters to refine the concept.
Business Model Canvas Creation – Develop a lean business model framework for the venture.
Iterate & Pivot – Modify the business idea based on customer feedback and data insights.
Scalability & Growth Strategy – Plan how the startup can scale efficiently.
Final Report & Presentation – Compile findings, challenges, and recommendations.
