Enable students to demonstrate proficiency in using various social media platforms (e.g., Instagram, Twitter, Facebook, LinkedIn, TikTok) for brand messaging and audience engagement.
Apply content creation principles by designing engaging multimedia posts (text, images, videos) tailored to target demographics.
Develop skills in analyzing social media metrics and insights to evaluate campaign effectiveness and inform optimization strategies.
Enhance students' abilities in strategic planning, scheduling, and executing a cohesive social media campaign aligned with brand goals.
Strengthen communication and collaboration by simulating interactions with cross-functional teams and managing feedback from supervisors or clients.
Cultivate professional judgment in responding to audience engagement, including handling negative comments and adapting content based on real-time social dynamics.
Foster creativity by encouraging innovative content ideas that reflect current digital marketing trends and platform algorithms.
Train students in documenting campaign plans, progress reports, and final recommendations clearly and professionally.
Conduct a market and audience analysis to identify key target segments and platform preferences.
Design a content calendar scheduling posts across at least three different social media platforms spanning four weeks, ensuring variety and brand consistency.
Create original content assets, including captions, graphics, short videos, and hashtags, applying brand voice and visual identity guidelines.
Implement the campaign by posting content according to the schedule using social media management tools (e.g., Hootsuite, Buffer) to simulate real-world workflow.
Monitor engagement metrics (likes, shares, comments, follower growth) daily and prepare weekly analysis reports highlighting performance trends and insights.
Develop a crisis communication plan outlining responses to potential negative feedback or social media crises.
Present a final campaign review with data-driven recommendations for future improvements, supported by metrics and observed audience behavior.
Prepare professional documentation including campaign strategy, content assets, analytics reports, and a reflective summary of lessons learned.
