Developing an Overseas Expansion Plan for an Indian Fashion Brand into Southeast Asia
Marqet Cloud Solutions Private LimitedFashion & Lifestyle RetailProject Objectives:
To create a comprehensive and actionable overseas expansion strategy for an Indian fashion brand looking to enter the Southeast Asian market (e.g., Singapore, Malaysia, Indonesia, Vietnam, Thailand). The strategy will focus on market selection, entry mode, cultural alignment, branding, pricing, distribution, and regulatory compliance.
Project Tasks:
Brand and Product Audit
Market Research
Competitor Analysis
Entry Strategy Evaluation
Financial & Legal Feasibility
Marketing & Branding Plan
Educational Qualifications
B.ComBBAMBAPGDM
Required Skills
International Market ResearchCross-Cultural Consumer InsightsBrand Localization StrategyRetail Entry Mode PlanningRegulatory & Financial Feasibility
