To enable students to apply business development principles by identifying and evaluating new market opportunities for product expansion.
To develop skills in market research, competitive analysis, and customer segmentation that inform strategic decision-making.
To demonstrate the ability to design a targeted business development plan including lead generation, partnership identification, and sales funnel management.
To strengthen competencies in stakeholder communication, negotiation, and relationship building through drafting and presenting actionable business proposals.
To enhance project planning and execution skills by outlining measurable goals, timelines, and resource allocation aligned with organizational priorities.
To promote critical thinking and problem-solving in addressing real-world challenges such as market entry barriers, competitive threats, and customer acquisition constraints.
To cultivate professional judgment in making data-driven recommendations that optimize revenue growth and business sustainability.
Conduct a detailed market analysis for a hypothetical new product aiming to enter a chosen industry sector, identifying target customer segments and key competitors.
Prepare a SWOT analysis to assess internal capabilities and external market conditions affecting the product launch.
Design a comprehensive business development strategy that includes customer acquisition tactics, partnership outreach plans, and sales pipeline management.
Develop a go-to-market timeline incorporating milestones, resource requirements, and performance metrics.
Create a persuasive business proposal document aimed at securing internal stakeholder buy-in or partnership agreements.
Simulate a pitch presentation to a panel assuming the role of company executives or potential clients, emphasizing value proposition and competitive advantage.
Reflect on potential challenges during strategy implementation and propose contingency plans to mitigate risks.
Submit a final report consolidating research findings, strategic plans, presentation materials, and recommendations for ongoing business development efforts.
