Digital Transformation and Omnichannel Retail Strategy Evaluation

To analyze how digital transformation and omnichannel strategies improve customer experience and sales performance in retail businesses. The project evaluates integration of online platforms, mobile apps, and physical stores to assess operational efficiency and competitive advantage.

Study omnichannel retail concepts.

Select retail brand with online presence.

Analyze integration of online and offline channels.

Evaluate website and mobile app usability.

Study click-and-collect service model.

Analyze digital marketing strategies.

Conduct customer satisfaction survey.

Compare sales performance before and after digital adoption.

Identify operational challenges in integration.

Analyze data analytics usage in retail decisions.

Benchmark against competitors.

Suggest digital improvement strategies.

Develop roadmap for omnichannel enhancement.

Prepare comprehensive report.

Present findings with visuals.