This project aims to analyze how digital technologies have transformed traditional travel agency operations after the COVID-19 pandemic. It focuses on efficiency improvements, customer experience enhancement, and challenges faced during digital adoption in the travel and tourism industry.
Study the evolution of travel agencies from offline to digital platforms.
Analyze key digital tools such as online booking systems, CRM software, and mobile apps.
Conduct primary research through surveys or interviews with travel agents and customers.
Examine operational efficiency improvements due to automation and digitization.
Identify challenges like staff resistance, cybersecurity risks, and technology costs.
Compare customer satisfaction levels before and after digital adoption.
Evaluate the role of AI chatbots and virtual assistants in customer support.
Analyze case studies of successful online travel agencies.
Assess revenue growth and cost reduction due to digital tools.
Suggest strategic recommendations for traditional agencies transitioning to digital models.
Prepare a structured report highlighting findings, analysis, and actionable insights.
