Disruptions in Marketing and Sales During COVID-19: An Analytical Study of Evolving Consumer Behaviour and Business Strategies

To analyze the impact of COVID-19 on marketing and sales strategies in various industries.

To understand the shifts in consumer behavior and preferences during the pandemic.

To identify the key challenges faced by businesses in adapting to the changing marketing landscape.

To explore the innovative strategies implemented by companies to navigate through the disruptions caused by COVID-19.

Conduct a literature review on the impact of COVID-19 on marketing and sales.

Analyze data on consumer behavior trends during the pandemic.

Interview industry experts to gather insights on the challenges and opportunities in marketing management.

Develop a case study on a company that successfully adapted its marketing and sales strategies during COVID-19.

Present findings and recommendations for businesses to effectively navigate disruptions in marketing and sales.