Effect of Promotional Campaigns on Retail Consumer Purchase Decisions
PropKarmaa Pvt.LtdRetail MarketingProject Objectives:
To assess the impact of promotional campaigns such as discounts, advertising, and seasonal offers on consumer purchase decisions and overall sales performance.
Project Tasks:
Identify recent promotional campaigns.
Analyze advertising channels used.
Conduct consumer survey.
Compare sales before and after promotions.
Study impulse buying patterns.
Evaluate ROI of campaigns.
Suggest optimized promotion strategies.
Prepare analytical report.
Educational Qualifications
BBAMBAPGDM
Required Skills
Reporting & Strategic RecommendationsAnalytical & Comparative SkillsRetail Marketing & Promotions KnowledgeConsumer Behavior & Survey SkillsSales & Performance Analysis
