To analyze the impact of digital marketing campaigns on Nike's financial performance.
To assess the return on investment (ROI) of Nike's digital marketing initiatives.
To identify key metrics and KPIs used to measure the effectiveness of digital marketing campaigns in the context of finance.
Conduct a literature review on digital marketing and its impact on financial performance.
Collect and analyze financial data of Nike to assess the relationship between digital marketing campaigns and financial performance.
Identify and evaluate key performance indicators (KPIs) used to measure the effectiveness of Nike's digital marketing campaigns.
Prepare a case study report outlining the findings and implications for the business analytics field.
