EMERGING TRENDS, BRAND MANAGEMENT PRACTICES, AND CAUSES OF BRAND FAILURE: AN ANALYTICS STUDY OF THE INDIAN RETAIL AND SERVICE INDUSTRY

To identify and analyze the emerging trends in retailing in the service industry in India

To understand the importance of effective brand management in sustaining success in the service industry

To examine the reasons for brand failure in marketing and advertising strategies

Conduct a literature review on the latest trends in retailing in the service industry in India

Analyze case studies of successful brand management strategies in the service industry

Identify and critically evaluate case studies of brand failures in marketing and advertising

Develop recommendations for effective brand management strategies in the service industry based on the findings.