The objective of this project is to design a Customer Relationship Management (CRM) system that manages customer data, sales pipelines, communication records, and analytics dashboards to support strategic business decision-making.
Study CRM systems and customer data management practices.
Design database schema for customer profiles and interactions.
Implement modules for lead management and sales tracking.
Develop communication tracking for calls and emails.
Create analytics dashboards for sales performance metrics.
Integrate data visualization tools for reports.
Implement user authentication and role-based access.
Enable export of reports in multiple formats.
Test system using simulated customer datasets.
Evaluate usability and business impact.
Document system architecture and scalability improvements.
