To analyze the current customer relationship management (CRM) strategies implemented by the retail company
To assess the level of customer satisfaction and retention achieved through these CRM strategies
To identify any gaps or areas for improvement in the existing CRM strategies
To recommend actionable steps to enhance customer satisfaction and retention through effective CRM strategies
Conduct a thorough literature review on CRM strategies and their impact on customer satisfaction and retention
Collect and analyze data related to the current CRM strategies, customer satisfaction levels, and customer retention rates
Interview key stakeholders such as customers, employees, and managers to gather insights on the effectiveness of the CRM strategies
Develop a detailed report outlining the findings, gaps, and recommendations for improving CRM strategies to enhance customer satisfaction and retention.
