
To identify the key skills and traits required for successful sales executives.
To assess the impact of training and development programs on sales executive performance.
To evaluate the relationship between sales executive performance and organizational sales growth.
To recommend strategies for improving sales executive recruitment and retention.
Conduct a literature review to identify the key skills and traits required for successful sales executives.
Analyze the effectiveness of training and development programs on sales executive performance through surveys and interviews.
Use sales and performance data to assess the relationship between sales executive performance and organizational sales growth.
Develop recommendations for improving sales executive recruitment and retention based on research findings.