To examine current customer relationship management (CRM) practices used by senior corporate sales executives.
To analyze the relationship between CRM strategies and sales performance metrics.
To evaluate the effectiveness of CRM tools and techniques in improving customer relationships.
To assess the impact of CRM on customer satisfaction, retention, and loyalty.
To evaluate key performance indicators (KPIs) such as conversion rate, client retention, and revenue growth.
To identify challenges faced by sales executives in implementing CRM practices.
Conduct a literature review on CRM practices and their impact on sales performance.
Design and distribute surveys/questionnaires to senior corporate sales executives.
Collect data on CRM usage, customer interactions, and sales performance metrics.
Analyze survey data and performance metrics to identify trends and correlations.
Evaluate KPIs such as customer retention rate, conversion rate, and revenue growth.
Identify strengths, weaknesses, and challenges in current CRM practices.
