To examine the current customer relationship management practices of senior corporate sales executives within the industry.
To analyze the correlation between customer relationship management strategies and sales performance metrics.
To propose recommendations for improving customer relationship management techniques to enhance the sales performance of senior corporate sales executives.
Conduct a literature review on customer relationship management and its impact on sales performance.
Design and distribute surveys to senior corporate sales executives to gather data on their current customer relationship management practices.
Analyze the survey data and sales performance metrics to identify trends and correlations.
Develop recommendations for improving customer relationship management strategies based on the findings.
Present the research project findings and recommendations to industry professionals for feedback and discussion.
