To understand the user behaviour on emerging faith-based matchmaking platforms, including their preferences, motivations, and interactions.
To explore the role of digital trust in fostering relationships between users on these platforms, and how trust is established and maintained.
To examine the communication strategies employed by faith-based matchmaking platforms in engaging users and promoting meaningful connections.
Conduct a literature review on user behaviour, digital trust, and communication strategies in online matchmaking platforms, with a focus on faith-based platforms.
Design and conduct surveys or interviews with users of faith-based matchmaking platforms to gather insights on their experiences and preferences.
Analyze data collected to identify patterns in user behaviour, trust-building mechanisms, and effective communication strategies.
Prepare a research report summarizing findings and recommendations for enhancing user experience and fostering connections on faith-based matchmaking platforms.
